In The End of Meat, filmmaker Marc Pierschel embarks on a journey to discover what effect a post-meat world would have on the environment, the animals and ourselves. He meets Esther the Wonder Pig, who became an internet phenomenon; talks to pioneers leading the vegan movement in Germany; visits the first fully vegetarian city in India; witnesses rescued farm animals enjoying their newly found freedom; observes the future food innovators making meat and dairy without the animals, even harvesting "bacon" from the ocean and much more.